Email marketing

My question is,”What’s makes something blackhat
as opposed to whitehat or ok?”

Here’s the sanitized email that raised the
question:

Hi Eric,

As you probably know, Willie Crawford is my marketing partner
for xxxxxx. And because of that, I frequently get little
“insider tips” from him that most people would kill for.

Here’s one you DEFINITELY WANT TO KNOW ABOUT:

http://IncredibleWebsiteTraffic.com

Here’s the full story on this one:

A while back Willie asked me to review some stuff from
a fellow named Bishop Anders. Bishop has written a bunch of
software that’s … well, not exactly what you’d call “fancy
stuff”. In fact, it’s a bunch of fairly simple tools.

The thing is what you can DO with them!

The purpose of these tools is to generate free traffic to
your web sites, primarily by