Marketing tips
Im offering inexpensive direct cremations and burials. Its a lot less expensive then a traditional funeral service while still giving a dignified “coming home”.
Funeral Director. Funeral Establishment. Offering direct services for cremation and burial. Very inexpensive compared to traditional funeral services. When the person dies, theirs no service or cemetery speeches, we pick up body and properly dispose. Licensed by State of California.
Comments (3)
Not without more information about the purpose/goals of the venture.
I agree. You need to tell more.
Do a SWOT analysis of your idea.
When you are really well developed, and legal (check with Fair Trading Departments), consider areas where people with low incomes (possible targets) may be known to die…… the churches (people call the minister when someone dies), counsellors, Ambulances, nursing homes, hospital social workers….etc can learn about you if you market yourself well.
WARNING must be legal, must be TACTFUL, must be well planned. There’s nothing like a dead person’s loss of dignity to make you a scandal in a current affairs’ TV show!
Sell a “pre-need program.” This form of “insurance” would give the customer the assurance that he/she won’t force his/her survivors to dig deep into their pockets at a particularly trying time.
The customer would get an ID card, or a wrist bracelet or “dog tags” with an 800 number so that his/her survivors need only phone the number and your organization could do the rest.
This kind of marketing lends itself to direct marketing especially. Direct marketing is usually the most effective and efficient, with the best ROI. One free and unending source of ideas on direct marketing is the Direct Marketing Creative Generator at word-jobber.blogspot.com. New ideas every Monday–and they work!