What are the characteristics of a strategic marketing plan?
February 8, 2010 // Posted in Other - Advertising & Marketing
This entry was posted on February 8, 2010 at 11:51 pm and is filed under Other - Advertising & Marketing (Tags: Strategic Marketing Plan, Strategic Plan). You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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The marketing plan is a written document which describes all the marketing tactics and activities that the business will focus on, usually including a marketing budget and timeline. Usually, the marketing plan includes a section on the marketing strategy also.
The marketing strategy is a process or model to allow a company or organization to focus limited resources on the best opportunities to increase sales and thereby achieve a sustainable competitive advantage.
Here’s a typical outline of a strategic marketing plan:
– Executive Summary
– Market Competitive Analysis
– Marketing Strategy
– Marketing Tactics & Approach
– Sales Strategy
– Summary
– Appendix
Check out this article on what is a marketing plan:
Joanna