A beverage company wants to introduce a new soft drink in the markeet.If you are a marketing manager in the company. A task has been assigned to you to promote that soft drink. So what are the different ways through which the soft drink will be promoted to the customer?
A beverage company wants to introduce a new soft drink in the markeet.If you are a marketing manager in the co
February 7, 2010 // Posted in Non-Alcoholic Drinks
A beverage company wants to introduce a new soft drink in the markeet.If you are a marketing manager in the company. A task has been assigned to you to promote that soft drink. So what are the different ways through which the soft drink will be promoted to the customer?
This entry was posted on February 7, 2010 at 10:33 am and is filed under Non-Alcoholic Drinks (Tags: Beverage Company, Different Ways, Marketing Manager, Soft Drink). You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
Comments (2)
Figure out who the target group is – who’d drink the beverage?
And direct the campaign at them.
F.ex. if it’s for kids, you’d have TV-ads in the afternoon, when they watch TV, support youth-sports etc.
If it’s a drink-mixer for adults, you may want to choose a TV-slot later in the evening for the ads, and get ads on signs and busstups all over the city.
If it’s for young people, put the ads on MTV.
Also consider the image of the drink – f.ex. the drink-mixer from before – do you want it to be a considered a classy mixer or the perfect mixer for pouring a case in a college bath-tub with a couple of bottles of unspecified alcohol …
Free samples at different groceries. Get them old grannys pretty cheap.