I’m doing a evaluation project in my marketing class about Kay Jewelers. Their campaign is “Every Kiss beigins with Kay.” I need some insight or veiws on the consept. Does it get your attention, could you have recalled the consept if I didn’t give it to you? Is it origional? Does it reach the intended audience? Thank for your help.
Does Kay Jewelers have a good marketing campaign?
June 21, 2009 // Posted in Search Engine Optimization
I’m doing a evaluation project in my marketing class about Kay Jewelers. Their campaign is “Every Kiss beigins with Kay.” I need some insight or veiws on the consept. Does it get your attention, could you have recalled the consept if I didn’t give it to you? Is it origional? Does it reach the intended audience? Thank for your help.
This entry was posted on June 21, 2009 at 12:04 pm and is filed under Search Engine Optimization (Tags: Consept, Good Marketing, Insight, Marketing Campaign). You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
Comments (5)
yes 1 of the best
It is a likeable, consistant and memorable campaign that has been running around 8 years, over which time it has driven consumer awareness of the Kay brand. Advertising Age awarded a Kay ad featuring the actress Jane Seymour ‘most recalled new ad’ in April 2009, despite it only being aired for a week before the award was judged.
It’s good, it catches the attention and holds it, especially if in the market. The tune is memorable as well, so even if you take little notice when not in the market for jewelry, you’ll remember it and be familiar and comfortable with it when you do enter the market.
I think the campaign is great. It has a sentimental ad on TV, then it has a catch phrase along with a little jingle. So, even if you hear the “music” without the words, you still will associate it with the store.
every kiss does begin with k. The campaign successfully associates giving jewelry with getting loving – and its a play on words to help the men remember where to go to shop for something they will get a kiss for buying. They just have to remember how to spell the word KAY when looking up the address in the phone book, internet or mall directory.
Excellent marketing campaign.